Mahira’s emotions, Mawra’s innocence bring TVC to new heights
KARACHI – The new Lux girls, Mahira Khan, Mawra Hocane and Maya Ali, have revealed their TVC for all the new Lux Perfumed Soap Collection with great fanfare at an exclusive meet & greet that was held at Nueplex Cinemas, The Place.
The event was hosted by Hassan Sheheryar Yasin who started the show by giving an opening speech followed by screening of the TVC that’s directed by Asim Raza and then a panel discussion with the Lux girls, Mahira and Mawra where they talked about their experience and how the variants resonate with them.
“Being the Lux girl has been a real journey! I did my first ad before my first film released, I was shy and unaware. It feels like I’ve grown up with the team. The Lux girl is every girl as far as I’m concerned. She can be shy, confident, boisterous, elegant or clumsy. To me the Lux girl is someone who is comfortable in her own skin, who continues to grow and evolve. I am so happy to have Maya and Mawra become a part of the Lux family. We had a great time shooting together. I hope they enjoy this experience as much as I have,” said Mahira Khan.
The new ad introduced the three variants; Hypnotic Rose, Charming Magnolia and Elegant Gardenia. It is beautifully shot at the ethereal Noor Mehal in Bahawalpur and has a very glamorous feel to it.
The ad represents what the industry stars are most famous for, Mahira’s ability to evoke strong emotions, Maya’s style and Mawra’s innocence and smile.
They look gorgeous in their gowns and the connection between them and the three variants is perfectly portrayed. Hypnotic Rose, has a rich floriental sweetness of musk vanilla combined with the voluptuous scent of red roses that make this fragrance ultra-feminine and glamorous just like Mahira Khan. Mawra Hocane’s variant Charming Magnolia, has touches of exotic Kashmir Wood notes and the sweet floral of Magnolia that make an elegant yet powerful fragrance. Maya Ali’s variant Elegant Gardenia, has enchanting notes of Japanese Gardenia with the warmth and depth of Cedar wood Oil which is a captivating fragrance.
“It’s a dream come true! When you see such glamorous ad at the age of 12, you dream of being a part of them and to have achieved something like this so early in my career is overwhelming,” exclaims Mawra Hocane.
“We were all guided under the umbrella of Asim Raza, who I feel is a phenomenal director.”
After two hours of news, networking and friendly chit chat followed by refreshments, the event came to an end.
The ‘Shape of You’ hitmaker has enjoyed a stellar 2017 to date, following the launch of his own comeback album ‘÷’, but he’s also found time to pen two new tracks, titled ‘Thursday’ and ‘Woman Like Me’, for Jess’ new record.
A source told The Sun newspaper: ‘’After the success Jess enjoyed with her first album, she has been able to pick and choose who she works with but was delighted that Ed came on board.
‘’His offerings are set to be major components of Jess’s album – his songwriting and her distinctive sound are a perfect fit.’’
As well as topping the charts with his new album, Ed also headlined the iconic Glastonbury festival in June.
The flame-haired star usually has a relaxed attitude toMahira’s emotions, Mawra’s innocence bring TVC to new heights
Our staff reporter
KARACH
The new Lux girls, Mahira Khan, Mawra Hocane and Maya Ali, have revealed their TVC for all the new Lux Perfumed Soap Collection with great fanfare at an exclusive meet & greet that was held at Nueplex Cinemas, The Place.
The event was hosted by Hassan Sheheryar Yasin who started the show by giving an opening speech followed by screening of the TVC that’s directed by Asim Raza and then a panel discussion with the Lux girls, Mahira and Mawra where they talked about their experience and how the variants resonate with them.
“Being the Lux girl has been a real journey! I did my first ad before my first film released, I was shy and unaware. It feels like I’ve grown up with the team. The Lux girl is every girl as far as I’m concerned. She can be shy, confident, boisterous, elegant or clumsy. To me the Lux girl is someone who is comfortable in her own skin, who continues to grow and evolve. I am so happy to have Maya and Mawra become a part of the Lux family. We had a great time shooting together. I hope they enjoy this experience as much as I have,” said Mahira Khan.
The new ad introduced the three variants; Hypnotic Rose, Charming Magnolia and Elegant Gardenia. It is beautifully shot at the ethereal Noor Mehal in Bahawalpur and has a very glamorous feel to it.
The ad represents what the industry stars are most famous for, Mahira’s ability to evoke strong emotions, Maya’s style and Mawra’s innocence and smile.
They look gorgeous in their gowns and the connection between them and the three variants is perfectly portrayed. Hypnotic Rose, has a rich floriental sweetness of musk vanilla combined with the voluptuous scent of red roses that make this fragrance ultra-feminine and glamorous just like Mahira Khan. Mawra Hocane’s variant Charming Magnolia, has touches of exotic Kashmir Wood notes and the sweet floral of Magnolia that make an elegant yet powerful fragrance. Maya Ali’s variant Elegant Gardenia, has enchanting notes of Japanese Gardenia with the warmth and depth of Cedar wood Oil which is a captivating fragrance.
“It’s a dream come true! When you see such glamorous ad at the age of 12, you dream of being a part of them and to have achieved something like this so early in my career is overwhelming,” exclaims Mawra Hocane.
“We were all guided under the umbrella of Asim Raza, who I feel is a phenomenal director.”
After two hours of news, networking and friendly chit chat followed by refreshments, the event came to an end.
wards his on-stage appearances, but he admitted prior to his performance at Glastonbury that he was taking the world-famous festival unusually seriously.
He shared: ‘’I’ll warm up for Glastonbury. I’ve never ever warmed up but I don’t want to take any risks – and it’s live on TV.’’