#LuxLoofahLather brought an evening of perfumes and luxury to Karachi
Lux, a beloved household beauty brand hosted an exclusive bloggers meet on 27th September at The Blush Spa & Salon in Karachi. The event which centered around Lux’s enchanting fragrance Magical Spell was tantamount to stepping in for an exciting consumer experience, one that completely made use of your primary senses to complete it.
LuxLoofahLather treated with a phenomenal manicure experience using the irresistible long-lasting scents of the Lux body wash, however the most interesting part of the evening was the opportunity to partake in a fragrance workshop with Mr. David Boyd from Givaudan, a fragrance house that created some of the biggest fine fragrances globally.
All the guests were given the opportunity to create and bottle their own unique scents. It was truly an engaging, enjoyable, and informative experience. The event was hosted by Pakistan’s sweetheart Anoushey Ashraf, who was as excited as the rest of the participants and was very hands on with the activity herself.
“ At Lux, we’re all about the power of fragrance. Together with some of our world-class perfumers, we created a range of perfumed skin treats to indulge your senses, and make you smell and feel amazing every day. Today most women in Pakistan still use bar soap. As body wash leader, Lux embarks on a journey to let women EXPERIENCE an indulgent, luxurious and fragrant cleansing regime like never before with liquid body wash that offers long-lasting perfume and luxurious lather.” said Mr. Raheel Pasha, the Director Personal Care at Unilever.
It was an evening of fun, relaxation, and pure luxury and the owner of Blush, Ms. Hina did a tremendous job at hosting it along with BBPR. Their services were truly tremendous and coupled with Lux, it was simply a night to remember for all of the people involved.